DESIGN, BUILD, BRAND
You see the mark all the time but you probably do not pay attention to it. It is the little circle with a lower case 'r' or an upper case 'TM' that is in the upper right hand corner of a logo or tagline. In some cases you cannot see it because the logo itself may be small, like on the tag inside a t-shirt. But it is there and it protects the owner of the logo or tagline against anyone using that logo or tagline for their own gain. Long Island company branding experts at Anthony Savino Agency created all their designs custom and unique. The concept of trademarks dates back to the Roman Empire when sword makers would use a distinctive mark to show their own craftsmanship. The first trademark law that was written is credited to the reign of England in 1266 and the oldest known registered trademark 1383. Logos are an important part of any company brand as they often become substitutes for the company name as well as a mark of quality or excellence. Because of this, protecting this age-old piece of intellectual property is important to maintain the image for any brand development.
BRAND DEVELOPMENT & IDENTITY
Regardless of the size or geographic reach of a company, protecting your brand identity or unique tagline is vital to maintaining the image of your brand. Having a logo professionally designed can represent a considerable investment, the added investment of a trademark process is necessary to protecting the original investment as well as the potential costs involved if someone steals your logo or tagline because you did not trademark them.
Here is a scenario to consider, you have started your company and you have invested in a great deal of marketing activities all centered on the use of your logo, business cards, letterheads, a website, apparel, signage and more. All cost money and you have emblazoned all with your logo. But because you did not trademark it, another company comes along and starts using it. Even worse, they use it and trademark it because you didn't. You will then have two options. Take them to court and try to prove they stole the logo (and even if you can prove it the question will arise as to why you did not trademark it yourself) or accept what has happened and trash everything that has the logo on it and start again. Either way, the cost will be substantial as opposed to the cost of getting your logo trademarked from the get go. The Long Island company branding professionals at Anthony Savino Agency can steer you in the right direction for your marketing needs.
There are numerous resources online to help you navigate the trademark registration process and it has been around for so long that it has become very simple. The choice is yours. Protect what you have now or risk losing it in the future.