DO YOU KNOW SEO?

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ANTHONY SAVINO

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Most people these days think they're pretty savvy when it comes to the internet, but when you're in business there are many tricks of the trade.

The initials SEO may mean little to you now, but after you read this, its significance will become a whole lot clearer and its impact on your marketing strategy will have a lot more meaning.

Search Engine Optimization is the process by which you increase the visibility of your website by improving your results when entered in an internet search engine. The higher your company ranks on a search results page and the frequency with which it appears will help you generate more visitors and potential customers to your site. Anthony Savino can help you optimize your website and enhance your search engine results with specific content, HTML and associated coding to increase your visibility. Tayloring your content to highlight frequently searched keyword phrases will beef up your web traffic, especially when your web builder and content writers are on the same page. Promoting a site to increase the number of backlinks, or inbound links, is another SEO strategy that can be utilized to inflate visitor numbers. Updating content frequently to keep search engines crawling back can give an additional boost to a web page.

Attention Businesses!! Learn about SEO before starting a campaign. As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. In the long run, SEO will help build a better, faster and friendler web experience.

As your rankings climb up the SERPs (search engine result pages), your brand awareness will climb as well. A search engine optimized site will give you that competitive edge you may need to lure business away from other companies. To optimize your site, it all really starts with good, original content, and non-text items such as photos should be accompanied by titles and descriptions. These are just some of the techniques you can employ to start speaking the "language" of the search engines. You may have your website on line, but it doesn't mean you're getting the most out of it. Contact Anthony Savino Designs for more SEO strategies and "pump up the volume" on your site today.

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