Communicating Your Message


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Graphic design is all about communication. As in any visual medium, promoting or presenting images portraying a product or service in the most positive light is the key to the job.

A good graphic designer has strong interpersonal and marketing skills, a keen eye and adept knowledge of electronic media. When selecting a graphic designer, bear in the mind he or she is the link between you and your audience. For a designer, the first step of any project is identifying your target audience, usually with the help of demographic research. The process normally begins with a hand-drawn or electronic sketch of a layout, followed by a mockup presented for approval. A mockup that is attractive but fails to convey the proper message or serve the needs of the product will not be effective.

It can be as basic as designing flyers, pamphlets or ads. It could be as extensive as creating a distinctive logo. No matter the magnitude or depth of the project, good graphic design comes down to identifying the best method of communicating your message and making sure it connects with your clients. Anthony understands that a small business needs to get its message across in a broad, but affordable fashion. We create, choose and organize many elements such as typography, images and the so-called "white space" around them, to emphasize your message. Graphic design is a part of your daily life. From billboards and T-shirts to something as simple as a candy wrapper, graphic design can inform, persuade, stimulate, locate, identify and attract attention. These images can be incredibly powerful and compelling, conveying not only information but also moods and emotions. People respond to images instinctively based on their personalities and associations.

For example, when you see a chili pepper, you know it's hot based upon your prior experience. Yes, a picture truly is worth a thousand words. Even more powerful images are logos. A good graphic designer, such as Anthony, can design a custom logo for your business that will be captivating and eye-catching. Images such as the CBS "eye" or the NBC "peacock" stimulate instant recognition. They elicit an immediate response from the human eyes and your brain's recollections. A compelling logo can be a very effective vehicle for delivering your organization's message. And speaking of vehicles, the placement of that logo on company cars or trucks can send your message in motion, connecting with thousands of potential customers in mere minutes. As the link between the client and the audience, the graphic designer realizes the client can be too close to the message to best assess the method of presentation and the audience is too broad to have a direct impact on how the communication is presented. Anthony can strike that fine balance and communicate your message successfully. We'll devise a design concept and even a company website that will get your message out swiftly and effectively and have your customers coming back again and again.



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